We help you develop strategic capability
IN YOUR PEOPLE, PROCESS & PERFORMANCE
About Us
Our mission. We're on a mission to help organisations achieve exponential growth by developing strategic capability and mindset change in their people and processes with a values-led approach.
Our team was forged in the trenches. Over the past 20+ years, we've experienced poor strategy and leadership firsthand - through pivots, 'shiny new object' syndrome, restructures, layoffs, and the incessant and often unrealistic drive to focus on 'doing more with less' - while the crux of the problem remains unresolved, resulting in missed business goals and targets. Our collective 150+ years of Go-to-Market (GTM) experience in Marketing, Sales, Customer Success, Operations and IT has cemented our belief that an organisation's growth or demise lies in its people's ability to innovate together and the strength of its foundational processes to scale quickly and efficiently.
We believe impactful change starts from within. Real transformation can only happen if and when individuals, teams and leaders have the right mindsets and ability to develop and activate strategies, plans and processes that support high performance. And it all begins with the unique value each individual brings and how they can maximise their contribution to overarching goals.
We hold safe spaces for difficult conversations to address root problems. Organisations are complex and internal relationships may be fraught with sensitivity. It often takes a fresh set of eyes, ears and a good dose of objectivity to dig in and get to the crux of all problems in different departments, roles and across levels. Our team facilitates structured strategy development discussions to gain clarity, discover critical challenges and issues, and partner with teams to develop a playbook for buy-in to real transformation.
Justina Phoon | Principal Growth Strategy Coach & Advisor
Justina brings over 20 years of recruiting, coaching and leading high-performance teams driving exponential growth and business transformation in edtech, property development, banking and hospitality sectors. She has worked with many recognisable global brands and startups including Turnitin, Skillsoft, Central Equity, Coldwell Banker, Bank of Hawaii, Ascott International, Halekulani Hotel and Castle Resorts & Hotels.
She and her team help businesses and their talented staff develop strategic thinking skills, stretch their problem-solving muscles, and align cross-functional teams to formulate concrete growth strategies and action plans to achieve their objectives and goals.
